Monday, February 25, 2013

Hot! Iht To Be Rebranded International New York Times - News

NEW YORK (AP) The International Herald Tribune, one of probably the most enduring brand names in journalism history, is buying a new name: The International New York Times .

The rebranding in the 125-year-old paper declared Monday happens seeing that The New York Times Co. appearance that will concentrate on its flagship make and also expand its profile overseas. The name switch might be public afterwards this year.

"The digital trend provides made The New York Times from as a great American paper to getting among the the planet's best-known reports providers," he said.

The IHT appeared to be set up because Paris Herald, that European edition of the New York Herald, inside October 1887. In 1928, it became the best newspaper distributed simply by airplane, along with morning copies sent to London. Following some sort of merger with all the New York Tribune, the European edition has been bought through the Washington Post along with The New York Times and also grew to become the International Herald Tribune throughout 1967.

In 2003, the particular Times obtained The Washington Post Co.'s fifty percent position within the Paris-based newspaper. The shift made the actual Times the IHT's 100 % owner. The Times and also the Herald Tribune already manage a new unified website, with visitors that will on auto-pilot sent to a global home page pertaining to the Times.

Stephen Dunbar-Johnson, your publisher of the IHT, reported this rebranding is often a "natural progression after not too long connected with aligning the a pair of brands."

The New York Times Media Group, which in turn consists of the actual New York Times along with the IHT, garnered $468 million with profit inside final 3 months involving 2012, up a few percentage with the exact same interval per year earlier.

The IHT has a number of 200 to help three hundred staffers, even though a number of also assist the Times, explained Times spokeswoman Eileen Murphy. The IHT has its own credit reporting agencies throughout Bangkok, Brussels, Frankfurt as well as Seoul. It shares overseas agencies with London, Paris plus Hong Kong with all the Times. Murphy mentioned the business will select its digital, newsgathering plus marketing and advertising personnel to grow it's overseas presence.

Last week, the Times Co. claimed this is usually placing The Boston Globe plus its connected assets way up intended for sale made to be able to pay attention to The New York Times brand.

In September, the corporation sold their website and also linked businesses pertaining to $300 million in order to Barry Diller's IAC/InterActiveCorp. In January 2012, your Times purchased their local marketing team in order to Halifax Media Holdings intended for $143 million.

No comments:

Post a Comment